The Motto in the Logo
As every engineer knows, the uniqueness of the square matrix (the magic square) is based on the fact that the sum of the numbers in each row, each column and both diagonals is identical (the magic constant). We have chosen the magic square as the logo of our company because its solution is so elegant, simple and clever – exactly as we aspire to provide elegant, simple and clever solutions.
When choosing the logo we also took into consideration another characteristic of the magic square – it is composed of nine squares, exactly the same as the symbol of the Supreme Court in Israel. Just like this august institution, we also make certain that we work according to standards of honesty, legality and fairness. This is because we sincerely believe that a business based on these standards is precisely the one that will achieve major financial results, and we are proud to prove this every day.